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☆ Move over Coachella, there's a new festival wooing influencers in town
▼ + stars: | 2024-04-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.

Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella

For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.

Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The

☆ Seeking nominations for top PR pros working with social-media influencers in 2024
▼ + stars: | 2024-04-02 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? AdvertisementThanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced magazines like Cosmopolitan, Nylon, and Elle. She works with the agency Align PR, which also represents celebrities and influencers like podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, and creator Davis Burleson. This story is available exclusively to Business Insider subscribers.

Persons: —, TikTok, Alix Earle, Elle, Earle, Cody Ko, Noel Miller, Remi Bader, Davis Burleson Organizations: Service, Business

Social media users, often influencers, invite viewers to watch them get ready to do something or go somewhere. Think “Clean with Me” videos where users watch people clean their homes for inspiration or pleasure. On TikTok, videos with the hashtag “grwm” have been viewed more than 157 billion times. Often, behind the “getting ready” content lurk other, more commercial messages. “I could sit there all day and watch Get Ready with Me videos from different creators.

Persons: they're, ”, Earnest Pettie, Sofia Richie Grainge, TikTok, whatever’s, Nicla Bartoli, who've, Bartoli, Alix Earle, Alisha Rei, Rei, she'd, didn't, Goldman Sachs, Allie Pribula, Pribula, ” Camilla Ramirez Diaz, Diaz, ” Diaz, “, They’re, Hadero Organizations: Social, YouTube, Influencer Marketing, Associated Press Locations: Toronto, Philadelphia, Burlingame , California, London

☆ A career trend to bet on
▼ + stars: | 2023-11-17 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

In today's big story, we're looking at why the creator economy is big business and potentially the future of the entertainment industry. The big storyInfluential influencersPete Ryan for Business InsiderLike it or not, the "creator economy" is here to stay. Goldman Sachs analysts estimated the creator economy was a $250 billion industry and could nearly double to $480 billion by 2027. The story is part of Business Insider's "5 Trends to Bet Your Career On" series. Business Insider's Lucia Moses and Alison Brower have a full breakdown of the recent cuts.

Persons: —, who've, Pete Ryan, Goldman Sachs, Amanda Perelli, Amanda, Alix Earle, Arantza Pena Popo, Business Insider's Lucia Moses, Alison Brower, that's, Michael Dell, Carl Icahn, Dell, BRENDAN SMIALOWSKI Biden, Xi, Dolly Parton, RuPaul, Rachel McAdams, Danny DeVito, Martin Scorsese, VCs, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Business, TikTok, YouTube, Diego Donamaria, CNBC, Tech, Icahn Enterprises, Whirlpool, Walmart, Target, Today Locations: Diego, New York City, San Diego, London, New York

☆ Here's how to take .5 selfies — the super wide-angle shots that Gen Z loves
▼ + stars: | 2023-10-29 | by ( Ashley Capoot | ) www.cnbc.com time to read: +7 min

Members of Gen Z take .5 selfies. On platforms like Instagram , for instance, Gen Z users don't favor a perfectly curated feed full of posed and filtered photos. Members of Gen Z take .5 selfies. "I think that's why Gen Z goes insane over the Tube Girl." How to take a .5 selfieA member of Gen Z takes a .5 selfie.

Persons: Gen, Duncan Grant, Rebecca Smith, Rachel Aquino, Gabriel Lesser, Riley Galfi, Galfi, Aidan Bissett, Gen Z, Aquino, it's, I'm, Lesser, Emma Kelly, Annika Kim Constantino, Alix Earle, Emma Chamberlain, Louis Vuitton, Sabrina Bahsoon, Bahsoon Organizations: CNBC, Apple, Pew Research Center, Spotify Locations: New York, London

☆ Insider Today: Gen Z is out on college
▼ + stars: | 2023-09-05 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +9 min

This post originally appeared in the Insider Today newsletter. In today's big story, we're looking at why college isn't part of the plan for some Gen Zers. Between skyrocketing tuition costs and underwhelming salaries, some Gen Zers are skipping college altogether, writes Charlotte Lytton. A recent survey found that 40% of business leaders think recent Gen Z college grads are unprepared when they enter the workforce. The Insider Today team: Dan DeFrancesco, senior editor and anchor, in New York City.

Persons: Dan DeFrancesco, weren't, Zers, Chelsea Jia Feng, Zers aren't, Charlotte Lytton, It's, Alix Earle, NFTs, TikTok hasn't, Earle, Alix Earle's TikToks, @alixearle, Spencer Platt, Goldman Sachs, we've, David Rosenberg, Rosenberg, Kevin Dietsch, Marc Benioff, they're begrudgingly, Arantza Pena Popo, Corizon, Sen, Elizabeth Warren, James Webb, Stephen King, Holly Gibner, Rice, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Electric, Wall, Tech, University of Miami, Getty, JPMorgan, Amazon, James, James Webb Telescope, Hubble, NASA, ESA, CSA, Costco, Kirkland Locations: Wall, Silicon, NFTs, Blackstone, Bridgewater, Seoul, New York City, San Diego, London, New York

☆ The top products Amazon influencers sold during Prime Day, from teeth whitening strips to a 'colster' for hard seltzer cans
▼ + stars: | 2023-07-31 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

This Prime Day, Amazon influencers earned 21.6 times what they do on an average day. Here's a breakdown of the top-selling products from Amazon's influencer network during Prime Day. Packages are transported on a conveyor belt an Amazon warehouse, busy on Prime Day on July 11, 2023 Soren Larson/ReutersInfluencers are central to Amazon's marketing strategy, and Prime Day is no exception. During this year's Prime Day, Amazon influencers earned 21.6 times more on average per day compared to their daily average in 2023, according to the company. These were the top-selling products promoted by Amazon influencers during Prime Day:Crest 3D Whitestrips, professional effects Yeti Rambler 12 oz.

Persons: Soren Larson, Alix Earle, Leenda Dong, seltzer, Lindsey Gamble, Levi's, Blake Organizations: Amazon influencers, Prime, Reuters, YouTube, influencers Locations: livestream

Insider is recognizing the most influential talent agents and managers for TikTok creators in 2023. In a rush, he asked a friend for talent manager recommendations; Prasuna Cheruku was the answer he got. Talent agents and managers play a critical role in helping creators turn social-media success into sustainable careers in entertainment. For the fourth year, Insider is recognizing the most influential managers and agents who are helping TikTokers build their careers. Here are the 20 most influential TikTok talent-management firms and agencies in North America, listed in alphabetical order:

Persons: Drew, Jeeezy, Jackson, Lil Uzi, Prasuna Cheruku, Cheruku, she's, that's, Danielle Pistotnik, TikTok, Brendan Nahmias, they've, Alix Earle, Mylen Yamamoto Tansingco's, Kensington Organizations: Puma, Talent, WGA, SAG, Management, Hollywood, CAA, United Talent Agency Locations: Jackson, North America

☆ How Amazon harnessed its influencer network to create buzz and sell products around Prime Day
▼ + stars: | 2023-07-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Last year, Amazon influencers earned 17 times more on average per day during Prime Day than on other days. It was nearly impossible to miss out on Amazon's annual two-day sales event, Prime Day, this year. During Prime Day, Amazon released Instagram and TikTok filters, and team members kept creators updated on trending deals. Instagram influencer @nowitsclean posted a six-slide carousel to promote Prime Day and share her favorite products with followers. For some creators, Amazon Live can be "hit or miss," said Jay Kent-Hume, the cofounder of the talent management firm The Sociable Society.

Persons: influencers, Alix Earle, Leenda Dong, Jake Shane, Lindsey Gamble, Gamble, Amanda Perelli, Jay Kent, Hume Organizations: Amazon, Amazon influencers, YouTube, Facebook, influencers Locations: TikTok, Austin , Texas, Kent

☆ 'Airbnb is our wealthy man': A booking scam left a TikTok star stranded in Italy until Airbnb intervened to put her group up in a luxurious Mediterranean villa
▼ + stars: | 2023-05-26 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Her complaint video received over 6 million views in just days, and Airbnb stepped in to help. Airbnb is now receiving praise and criticism for responding so quickly and putting the group in a Positano villa. One day and 5.5 million views later, the group of about 10 women are spending their European vacation in a villa overlooking the Mediterranean Sea thanks to Airbnb. "Upon investigation, we can now confirm that this fake villa listing was not booked via Booking.com, but instead found on a fake copycat website," the statement read. Social media commentator Jack Appleby wrote in a tweet that the video of Earle thanking Airbnb garnered close to two million views in four hours.

These publicists help bridge the gap between traditional media and the creator economy. They represent influencers on platforms like TikTok, YouTube, and Instagram. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

☆ 5 hot beauty trends shaping the future of the industry, according to an influencer who advises companies and an investment fund
▼ + stars: | 2023-03-22 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

The fund, called BrainTrust Founders Studio, invests in Black beauty and wellness companies. Newby scouts for the BrainTrust Founders Studio, which helps fund Black founders of beauty and wellness brands, incubate, and scale their businesses. "That would not have been enough time for a brand to to basically create an entire slugging product," Newby said. "I believe, contrary to many, that red carpet and Fashion Week beauty trends still drive a lot," Newby said. Black skincare brands are evolving their formulas, and will lead the clinical skincare industryAs an investor in Black founders, Newby has noticed that Black skincare brands are developing more advanced formulas.

☆ An influencer who scouts for VC firms breaks down 5 beauty industry trends to watch in 2023
▼ + stars: | 2023-03-20 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

The fund is the part of VC firm BrainTrust that invests in Black beauty and wellness companies. Newby shared her top five trends to watch in the beauty industry in 2023. "That would not have been enough time for a brand to to basically create an entire slugging product," Newby said. "I believe, contrary to many, that red carpet and Fashion Week beauty trends still drive a lot," Newby said. Black skincare brands are evolving their formulas, and will lead the clinical skincare industryAs an investor in Black founders, Newby has noticed that Black skincare brands are developing more advanced formulas.

☆ Black women on TikTok want to know, ‘Where’s our Alix Earle?’
▼ + stars: | 2023-01-30 | by ( Uwa Ede-Osifo | ) www.nbcnews.com time to read: +7 min

TikTok creator Danessy Auguste has spent the past few weeks feeling confused over the frenzy surrounding influencer Alix Earle. But for white women, their least successful videos, on average, still have the capability to reach millions of viewers, Boffone said. What would it take to get a ‘Black Alix Earle’? Adding another dimension to the Alix Earle discourse, one influencer posed a provocative question:“Do we deserve an Alix Earle?” Niké Ojekunle, who goes by @specsandblazers on TikTok, said in a video. Communal support with trends such as #BlackGirlFollowTrain have already allowed Black women to intentionally engage with one another’s content.

☆ Mielle, in the spotlight after going viral on TikTok, joins P&G
▼ + stars: | 2023-01-11 | by ( Nicole Shinn | Nicole Shinn Is An Nbc News Fellow. | ) www.nbcnews.com time to read: +3 min

Black-owned hair care brand Mielle Organics announced Wednesday that it will join P&G Beauty, which is part of the major conglomerate that owns some of the biggest personal care brands in the world, including Always and Olay. P&G Beauty will work with Mielle Organics to expand access to the brand in Black communities and fund research and innovation in hair care for underserved communities, Lela Coffey, vice president of P&G’s multicultural hair business, said in a statement. Mielle co-founder Monique Rodriguez said of the partnership, “I am thrilled that we will make an even greater impact in how we give back to the community.”This comes weeks after Mielle Organics became the subject of controversy after its rosemary mint scalp and strengthening oil went viral on TikTok. Mielle Organics. Najeera Williams, who owns the natural hair care brand Chairish Naturals and is a Mielle Organics customer, explained the collective concern among Black consumers in a TikTok post.

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